AT&T accessories packaging (the “Accessible Pack®”) went from sustainable to even more sustainable when, in late 2011, its recycled and plant-based content considerably increased. Before, the thermoformed packaging was made using recycled PET (RPET) that contained about 30 to 60% recycled content. Now, the packaging includes a material called TerraPET, made with ethanol sourced from natural sugarcane.
By using sugarcane-based plastics, AT&T is helping to reduce dependence on petroleum-based plastics. This replacement of oil-based materials with renewable materials not only cuts costs, as the price of oil continues to rise, but it also helps reduce the amount of virgin plastic that is produced and discarded into landfills every day.
In addition to plant-based plastic, the Accessible Pack is also slimmer for more energy-efficient shipping. The package is easy to open and provides a 360-degree clear view of the product. Items typically contained within the package include AT&T power chargers, device cases, memory cards and wireless accessories.
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