Companies in the personal care industry create sustainable packaging solutions for cosmetics.
Just like food items and pharmaceuticals, personal care products such as makeup, lotions and soaps must be packaged using materials that will not contaminate its contents. High-quality materials must cater to the item’s specific needs, and must also keep the product from leaking or becoming damaged.
In addition, with today’s growing demand for safe, all-natural beauty products, sustainable cosmetic packaging can often have stronger marketing power, as well as lower costs, than packaging options with a more negative environmental impact. Here, we’ll explore recent examples of how just a few big names in the personal care industry have made sustainable packaging work.
- Procter & Gamble: By making just a small change to the packaging for Olay’s Total Effects product line, P&G is expected to save 800,000 pounds of plastic per year. The new pump design for the Olay moisturizers significantly lowers the amount of plastic materials required, which just goes to show how even a small change can lead to big improvements.
- Burt’s Bees: The new packaging material used for Burt’s Bees soap bars is TerraSkin, a tree-free, mineral-based paper alternative. Switching to TerraSkin helps reduce the overall material used for lower freight and inventory costs. In addition, TerraSkin requires less energy to produce than traditional paper.
- Method: Besides using post-consumer PET for its wide range of personal care products, Method has recently announced that it will be packaging some of its cleaning supply products in materials made from 100% post-consumer recycled polyethylene plastic – 25% of which will be recovered from the Pacific Ocean.
At Pioneer, not only are we committed to providing cost-effective packaging solutions, but we also provide packaging products and services that have a positive impact on the environment. For information on Pioneer’s packaging solutions, contact us today. Follow @pioneerpkg on Twitter for packaging news and updates.

