Eco Friendly Folding Cartons
Folding cartons (also referred to as chipboard boxes) are particularly well suited to high speed, high volume packaging operations for products including pharmaceuticals and consumer packaged goods. Although folding cartons lack the transparency of plastic containers, they present an excellent printing surface. The high impact graphics produced on folding cartons give items the shelf appeal necessary for retail shelves, racks, and POP (point of purchase) displays.
Utilizing renewable materials rather than plastics for packaging materials has strong appeal for consumers. More and more, the quality of packaging enters into the decision making process of whether to buy one product or another. Even within the folding carton family of products, substrates formerly perceived as “cheap” – those with high post consumer recycled content – are today seen by consumers as highly desirable.
As a result, the marketing strategy for packaging materials has become somewhat counterintuitive. For many retail items, taking folding carton substrates down a notch can take the product up a notch in the mind of the consumer. Lower quality printing is interpreted as a higher commitment to the environment. Using lower cost packaging is interpreted as environmentally sensible economizing. These perceptions hold true not only for low end and mid range items, but for luxury items as well.
Need assistance developing an eco friendly packaging strategy? Contact us today!
Find more information on the Heritage Pioneer corporate site on folding cartons for packaging.
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Packaging Materials, Packaging Equipment, Packaging Solutions
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