In House Design of POP Displays
Creating new point of purchase (POP) displays can be time consuming and difficult, which is why we’ve geared our business to making the process as easy and cost effective as possible. One of the key elements is our in house staff of packaging designers who are both experienced in POP display design and sensitive to customer needs. At the design stage of a POP display project, most customers expect -
- A supplier that listens and understands their design requirements.
- Designs and prototypes that incorporate all design requirements, not just a few.
- Creativity in finding cost effective enhancements to the design in terms of assembly, transport, functionality, and visual appeal.
- Fast, accurate communication.
- Rapid turnaround on design layouts and prototypes.
When several firms are contracted or subcontracted to develop POP display designs, produce prototypes, manufacture, assemble, and deliver the finished product, speed and efficiency generally suffer. Because we do these things in house, we’re able to simplify communication and maintain firm control over each step of the process.
In no area is simplicity more valuable than the design and development stage of a POP display project. The designer must take a multitude of factors into account, including cost, space limitations, and display item variables in size, shape, and weight. The process requires periodic and sometimes extensive dialog between the customer and designer to ensure that the prototype hits the mark on all counts. The more people and firms involved in the process – the more difficult it is to maintain control and close every communication loop.
If you have a project coming up for POP displays, we hope you will contact us to discuss your requirements. Perhaps we can simplify your life!
________________________________________
Packaging Materials, Packaging Equipment, Packaging Solutions
Related posts:
