Consumer products that stick around for many years – in the case of Proctor & Gamble’s Ivory soap, 132 years – must often go through major changes as markets continue to evolve over time. Starting in October 2011, Ivory soap will be showing off its fresh, modern packaging design on the retail shelf to go with its new advertising campaign, focusing on simplicity in otherwise complicated lives.
A Closer Look at the Packaging
While the product remains the same, the packaging is getting a modern makeover with bold purples, greens and blues that complement the Lavender, Aloe and Simply Ivory offerings in both bar soaps and body washes. Behind the modern design is Ivory’s campaign that stresses its simple, clean solutions that have remained reliable from the very beginning.
The Need for New Packaging
As consumers get older and a new generation continues to grow, it’s crucial to design your packaging to reach out to new customers while keeping the product familiar enough for older customers. Keeping your product’s packaging aligned with modern trends can help expand your customer base and improve the product’s value. On the other hand, many big brands started reusing their older, now classic packaging designs earlier this year – bringing a sense of nostalgia to older customers while taking advantage of the popularity of vintage, “retro” designs and products among the younger generations.
Either way, whether modernizing or taking the classic approach, a change in packaging can often be the key to boosting sales and improving products.
At Pioneer Packaging in Phoenix, we offer customized packaging solutions to meet unique customer needs. Find more information on packaging solutions at the Heritage Pioneer Corporate site, and follow us on Twitter for more news and updates!
No related posts.