Point of Purchase Displays – Tips for a Changing Economy

July 1, 2010

POP Displays from Pioneer Packaging

Whether or not you are using point of purchase displays, or POP displays, today is a great time to rethink your approach. The two factors changing the game for POP display design are -

  1. Improving economic conditions for the retail sector
  2. Heightened consumer interest in sustainable packaging

How Stronger Retail Sales Affect Point of Purchase Displays

As we pointed out in a recent post on the state of retail, conditions are trending upward. With same store sales and new store openings on the rise, the competition for shelf and floor space will heat up. As a result, eye catching and space saving designs for POP display will be crucial. Eye catching displays are necessary to keep product moving and retailers buying. Space saving displays are necessary because space will be filling up fast as consumers ramp up spending.

Eco Friendly POP Displays Are No Longer Optional

Heritage Pioneer has a longstanding commitment to eco friendly packaging and have designed sustainability into our display designs for years. And while public concern for the environment has grown more widespread than ever, the massive oil leak in the Gulf has, sadly, taken concern to a whole new level.

Now is the time to design sustainability into your point of purchase displays. Replace plastic components with paper based materials. Reduce the amount of paper based materials in your design. Utilize paper based materials with high post consumer recycled waste content, rather than virgin materials. Consider different types of paper materials as an alternative to corrugated, such as molded pulp material. In all likelihood you will reduce the cost of your displays while at the same time making them more appealing to consumers.

Please contact us now to discuss your point of purchase display needs and find out how our experience and expertise can give you a winning edge.

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pioneer packaging, phoenix arizona
Packaging Materials, Packaging Equipment, Packaging Solutions

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