Color and POP Displays
When retail merchandisers are designing POP displays, they should consider the psychology of colors. Since the purpose of a display is to persuade someone to buy the product, all design elements must work together to attract customers to the display and evoke a positive response. What factors go into forming the response? The display’s shape, size, graphics – and color. To help you determine which colors make sense for a POP display, here is a quick summary of colors and their common psychological effects.
Black – A powerful color that may provoke a submissive response.
White – Suggests sterility, cleanliness, efficiency.
Red – The most powerful color, red tends to provoke strong responses of aggression or love, and always commands attention.
Blue – A reassuring, dependable color that instills confidence and calm.
Orange – Widely perceived today as a friendly and exciting color.
Pink – Suggests youth and freshness.
Green – Long associated with money and a solid financial foundation, green has come to suggest earthiness and eco-friendliness in the marketplace.
Yellow – Yellow is an energetic color, but also suggests caution.
While there are no black and white answers to color design (pun intended), common sense is often a very good guide. For example – pink, which signifies youthfulness to many, may not be the ideal choice for a display featuring aged cheeses. And while green is the default color for sustainable products, rampant overuse of the color by eco-minded companies may make your display fade into the woodwork. Adding orange to a green display might attract the interest you need while preserving the underlying sustainable message.
Need assistance developing a persuasive design for your POP display? Contact us to talk about your ideas!
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